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THE BIGGEST COVER-UP IN HOLLYWOOD HISTORY

For generations, millions of Los Angeles residents and visitors have gazed up into the Hollywood Hills at one of the world's most prominent icons – the world famous "Hollywood" sign. But on Saturday, February 13, 2010 all that suddenly changed.

That's because February 13 was the day that SignQuest crew completed a task that had never been attempted before – they completely shrouded the mammoth Hollywood sign with custom-made vinyl coverings emblazoned with bold red letters reading, “SAVE THE PEAK.”

This unprecedented transformation was designed to draw attention to fund-raising efforts to preserve the mountaintop land adjacent to the Hollywood sign from private development.